Our Work and Sector Expertise

We are passionate Technologists, Software Engineers, Experience Designers and Testers who have been collaboratively working with clients for over 18 years to deliver growth through customer-centric digital transformation within retail, finance & healthcare sectors.

Retail

Answer Digital Retail work with retail groups and delivered wholesalers, to simplify the journey from wholesaler to retailer and finally to the shopper.

Our sector expertise and experience means we are more than an ecommerce / product agency, delivering brilliantly designed digital solutions that sit at the core of the convenience, wholesale and retail business model.

"Answer have been a key and integral part of a 3-year programme to develop our market-leading grocery retail platform bringing seasoned experts, best practice agile processes and a real focus upon the business outcome."

Dave Morris, Director of IT, Costcutter Supermarkets Group Ltd


  • Richard Ellis  Head of Retail

    Richard Ellis
    Head of Retail

    An experienced retail consultant with a proven track record of delivering tangible value added results to international wholesalers, independent grocery chains and high street retailers. Richard has led the delivery of transformational projects to leading enterprises including Costcutter Supermarkets Group, Arcadia and Ramsden International. Richard is passionate about the transformational potential of technology in the retail sector.

  • John Lister Principal Consultant

    John Lister
    Principal Consultant

    John is a Principal Consultant and has been with Answer Digital for over 2 years having spent many years building bespoke software solutions. He is currently working in the retail sector as technical lead across a number of projects.


Payments

Answer Digital Payments keeps a track of the payments market, advising clients on how to navigate the changing landscape, and helping them deliver innovative solutions.

  • OPEN BANKING

    OPEN BANKING

    Open Banking is a new regulation in the UK and across Europe that enables trusted third parties to access consumer and business bank accounts, with the customer’s consent. Banks in the UK have already enabled third parties to connect into them, with Europe continuing its roll out. Open Banking is set to revolutionise the payments world, with a host of new services being offered by companies.

    We have completed Open Banking integration with a test bank, proving how to build the connection. We are working with clients on helping them develop and launch new innovative services. If you would like to learn more about Open Banking or see a demo of our integration please contact us.

  • PAYMENTS STRATEGY

    PAYMENTS STRATEGY

    The Payments landscape is shifting significantly. The advent of Open Banking/PSD2, Real Time Payments, and Blockchain presents many new opportunities. We help clients understand what each of these changes are, and how it impacts their business. From developing strategies to implementing technical changes, we can help companies be ready.

    Find out more about the changing Payments landscape and how businesses are adapting at our White Paper launch breakfast event: 8am, 31 October 2018 at The City Centre, 80 Basinghall Street, London, EC2V 5AR


  • Imran Ali
Head of Digital Payments

    Imran Ali
    Head of Digital Payments

    A talented Banking and Payments consultant, Imran draws on his experience from HSBC, Citibank, Bank of America, Vocalink and other world leading organisations to advise on the changing payments landscape and digital strategy.
    Imran’s expertise spans PSD2, Open Banking, Real Time Payments, New Payments Architecture, and the evolution of Challenger Banks. He sits on the Open Banking Fintech Stakeholder Working Group.


Finance

Answer Digital Finance exists to deliver disruptive, simple and engaging digital solutions for clients within Wealth, Insurance, Personal Finance and FinTech, where we utilise years of industry, technical and UCD expertise to work collaboratively in helping customers solve wicked financial problems.

"Answer has a team of knowledgeable and experienced professionals that share our principles of focusing on our client’s long term business success. Their adaptable and collaborative team underpin our ability to provide excellent client service."

Nick Baggott, Head of Operations, Bravura Solutions Ltd


  • Nigel Garner
Head of Digital Finance

    Nigel Garner
    Head of Digital Finance

    Responsible for the Finance Sector clients at Answer Digital, Nigel leads projects delivering measurable outcomes for commercial success across a broad range of customers in Wealth Management, Life and Pensions, Insurance and B2B Leasing.

  • Imran Ali
Head of Digital Payments

    Imran Ali
    Head of Digital Payments

    A talented Banking and Payments consultant, Imran draws on his experience from HSBC, Citibank, Bank of America, Vocalink and other world leading organisations to advise on the changing payments landscape and digital strategy.
    Imran’s expertise spans PSD2, Open Banking, Real Time Payments, New Payments Architecture, and the evolution of Challenger Banks. He sits on the Open Banking Fintech Stakeholder Working Group.


Health

Answer Digital Health work in partnership with healthcare providers and national bodies to improve patient care. Experienced end-to-end squads combine front line experience in health organisations with enterprise-scale digital expertise to deliver outcomes that improve patient care and system efficiency.

“The arrival of this new technology and the real time information we can now access, has completely transformed the way we work. We now have access to the information we need, instantly and accurately. The e-whiteboards are a fantastic tool to use as part of our day to day nursing work– using mobile technology we can get the information we need to deliver safe care at the bedside.

Jo Dickson, Leeds Teaching Hospital’s Lead Nurse for Informatics and CNIO


  • Richard Pugmire
Head of Health

    Richard Pugmire
    Head of Health

    Head of Health for Answer, Rich is creating and leading teams to help Healthcare organisations improve their Digital Maturity.
    Rich is currently supporting NHS Digital and Manchester University NHS Foundation Trust, tackling a wide range of challenging digital projects and programmes.

  • Emma Huntridge
Senior Health Specialist

    Emma Huntridge
    Senior Health Specialist

    Emma is a Senior Consultant who has recently joined Answer Digital's health sector having worked within the NHS at local trust and national level for almost 14 years. Her skills lie in Programme and Operational Management.


Excellence embedded within our sectors

  • Richard Walker
Test Principal

    Richard Walker
    Test Principal

    Agile Practitioner with over 25 years of leading and delivering systems in a variety of sectors. Passionate about testing, Richard leads 'Answer Digital Test', a rapidly expanding group of Test Engineers who ensure that agile testing processes are driving, defining and ensuring quality across all our projects.

  • Andy WilbyCX and UX Principal

    Andy Wilby
    CX and UX Principal

    Andy has been working with Answer for 2 years where he heads-up our CX and UX design team to ensure we're delivering great customer-centric experiences that deliver great outcomes.

    He brings a wealth of experience, shaped over 12 years as a UX and CX professional, working with companies like HSBC, Aviva, NHS, BUPA, Government agencies, within agile delivery methodologies.