Exclusive Request to Pay (RtP) Research Report 2017 Edition from Answer Digital
The Request to Pay Research Report 2017
The payments industry has identified a need for a more flexible approach to payments and is currently discussing what shape this might take in the 'Blueprint for the Future of UK Payments' out for public consultation. Organisations offering a flexible "Request to Pay" facility could provide the answer to many customers. Answer Digital conducted a piece of formative research with 200 potential RtP customers to find out what impact a flexible Request to Pay service would have on their behaviour and relationships with organisations.
A sneaky peek at what's inside our report...
Download the report here...
The report covers...
- Whether age would affect take up rates of RtP
- How low income families would use RtP
- How end users would like RtP to be delivered (email, apps, text or something else)
- How RtP would affect brand loyalty
- How charities can benefit from RtP
What will our next RtP report be about?
Our next exclusive report looks at the consumer appetite for a Request to Pay app. Key findings include consumer views on the importance of bank branding, level of interest in an RtP app, and likelihood of using the app. This report is coming out soon.
If you’d like access to the next RtP research report please let us know below.