Bespoke development & UX services

We combine technical & user experience (UX) capabilities to deliver leading bespoke customer-centric software, apps, websites and systems.

Leading organisations within Retail, Finance and Health trust Answer Digital to help them achieve their digital ambitions.

You can start your engagement with us in many different ways; whether that's conducting independent formative & evaluative research, conceptualising a customer journey through clickable wireframes, require custom integration expertise or in need of a full bespoke end-to-end re-write of an existing application.

We are Software Engineers...

We develop bespoke customer-centric digital solutions, within well rehearsed agile processes. Our passion for technology & detailed expertise means we're well placed to develop the right solution.

Our software engineers are experienced in many frameworks and languages including Java, .NET, C#, AngularJS, Node.js, Backbone/Marionette, React, JavaScript, Aurelia, Bootstrap, jQuery and HTML5/CSS. This allows us to create the right solution for your business.

Modern businesses require data to flow seamlessly from system to system. We are experts in system integration, where we can help define your integration strategies, design and implement APIs, and manage the flow of data across the enterprise.

DevOps is built into our agile delivery process, which enables us to iterate quickly around build, measure, learn lifecycles. We have helped a number of organisations, big and small, to embed DevOps practices that deliver increased efficiency and agility.

Our digital transformation expertise and combined development & UX services means we are uniquely positioned to transition seamlessly, strategically and rapidly from research to a successful launch through an iterative 'learn fast, learn smart' agile process.

We are User Experience (UX) practitioners...

Our UX team help clients understand the key needs of their customers and then create innovative & suitable experiences that improve engagement, satisfaction and usability.

We conduct formative research, as part of a project or commissioned individually, to understand your customer's digital needs and help validate assumptions so we can confidently prioritise features and functionality in creating a relevant experience that's successful.

We create suitable and innovative repsonsive wireframes / prototypes / concepts, based on the key user needs and design principles, to represent structures, features and functionality of the proposed experience. We do this as part of an agile lifecycle (within sprints) or individually to highlight specific improvements.

We conduct evaluative research to validate the created responsive wireframes / prototypes / concepts prototypes or existing live functionality to gather direct feedback from customers so we can measure success. Our iterative and rapid process allows us to learn fast and learn smart.

We work with you to create a vision of your digital offering by understanding your customer's key goals and needs, typically defined through an end-to-end customer journey, to clearly identify and highlight areas for change so we can effectively prioritise the roadmap.

We have 18 years of sector expertise...

Answer Digital is an independent digital transformation business who create bespoke software, apps and systems by combining technical and UX talent to help retail, finance and health organisations become digitally enabled so they can be better at what they do.

Answer Digital architect retail systems for a range of different convenience retailers, fashion retailers, travel & holiday companies and logistic businesses.

"Answer have been a key and integral part of a 3-year programme to develop our market-leading grocery retail platform bringing seasoned experts, best practice agile processes and a real focus upon the business outcome."

Dave Morris, Director of IT, Costcutter Supermarkets Group Ltd

Just some of our Retail clients...

Answer Digital Finance exists to deliver disruptive, simple and engaging digital solutions for clients within Wealth, Insurance, Payments, Personal Finance and FinTech, where we utilise years of industry, technical and UCD expertise to work collaboratively in helping customers solve wicked financial problems.

"Answer has a team of knowledgeable and experienced professionals that share our principles of focusing on our client’s long term business success. Their adaptable and collaborative team underpin our ability to provide excellent client service."

Nick Baggott, Head of Operations, Bravura Solutions

Just some of our Finance clients...

Answer Digital Health exists to solve the burning questions surrounding the transformation of Health and Social Care, combining a deep understanding in how health organisations actually work with enterprise-scale digital expertise to deliver an outcome that improves patient care and wellbeing.

"The arrival of this new technology and the real time information we can now access, has completely transformed the way we work. The arrival of this new technology and the real time information we can now access, has completely transformed the way we work."

Jo Dickson, Leeds Teaching Hospital’s Lead Nurse for Informatics and CNIO

Just some of our Health clients...

Our expertise and combined development & UX services means we are uniquely positioned to transition seamlessly, strategically and rapidly from research to a successful launch through an iterative 'learn fast, learn smart' agile process.

 

Delivering outcomes, not outputs

For the last 18 years we have specialised in offering the following digital services within the Retail, Finance and Health sectors:
Bespoke Software Development
Digital Engineering and Transformation
UX Design and Formative & Evaluative research
Architectural Assessment & Roadmapping

Agile Expertise
Integration Specialists
Responsive Design
Project & Programme management