Retail: great expectations
The retail marketplace has been transformed. ‘Omni-channel’ has shifted customer expectations, with journeys now starting anywhere, at any time. These expectations are increasingly found in the B2B marketplace, as well as in the B2C arena.
Customers have many more choices, and brand loyalty has become a far less prominent part of decision making. Customer acquisition, conversion and retention is now driven by continual innovation. Today’s winning retailers are delivering growth by disrupting trends, truly understanding their customers and exceeding expectations.
Today’s software and infrastructure architecture must be agile, so that retailers can react quickly and offer seamless customer experiences across all their channels. More than this, it needs to unlock the value in big data and analytics, so that decision-making supports growth and profitability.
Health: a new way
Health care is notoriously complicated with interconnected systems, processes and people. Many care providers are still feeling the strains of the recent National Programme for IT; of layering solutions upon solutions in an attempt to provide more sophisticated care models to meet increasingly complex patient needs.
Public organisations have depended on large vendors for expensive and sometimes inappropriate software. But a new, collaborative approach to digital transformation is pioneering a different way. Known as ‘open source’, it’s unlocking huge freedoms and re-use potential.
One example of this is the Ripple not-for-profit foundation (http://rippleosi.org) set up to demonstrate the potential of open source. The Ripple community includes Answer Digital, NHS England and Leeds City Council, among others. Ultimately, it aims to make free software available to the NHS.
The health industry can’t afford to stand still as patients expect to access health care through channels of their choice. Positive disruption encourages innovative, high-impact and open digital solutions that improve patient outcomes.